Wael Mickail is the Digital Communication Director at NDI. He is responsible for developing and implementing the Institute's global communication and digital marketing strategies. With over two decades of experience as a media and communications consultant, Mr. Mickail is highly regarded for his expertise in training journalists, political parties, candidates, and civil society organizations to develop strategic communications plans and leverage the power of new media platforms. He is skilled in crafting compelling messages, designing program strategies, implementing effective online marketing strategies, and using social networks as powerful campaign tools.

Mr. Mickail is an established political strategist and strategic marketing and design expert. He has led and supported political participation programs and partners across various regions, such as the Middle East and North Africa, Asia, Eurasia, and Central Western Africa. He provides tailored consultation services to strengthen online engagement, pioneer e-learning initiatives, and deploy cutting-edge technologies to optimize program effectiveness.

Throughout his career, Mr. Mickail's profound insights and innovative approaches have enabled organizations to capitalize on digital channels, achieve their objectives, and connect with and mobilize target audiences.