Raising Voices in Closing Spaces

This guide offers a step-by-step approach to strategic communications planning and programming, starting with defining goals and ending with establishing a division of labor. Each chapter introduces a new concept and component in the strategic communications planning process. The chapters build on each other, and each new chapter relies on the information and work that came before it.
The guide is structured to be used as a workbook or to guide a group planning process. Practical exercises throughout each chapter will allow you and your team to immediately apply the concepts to your own strategic plan. There are hypothetical and real-world examples included in each chapter to illustrate how the concepts and ideas can be used, and case studies at the end to give you a sense of what others are doing and what is possible.