National Democratic Institute (NDI) recently conducted meetings with political, civic and other partners to share its May 2024 public opinion poll, fielded in May. Since 2015, the NDI has conducted nationwide polling to assess Ukrainian public opinion on a range of topics related to its democratic trajectory, the geopolitical climate, and Ukrainians’ hopes for the future. This is the twenty-second iteration of this survey, and the sixth iteration since Russia launched its full-scale invasion.
As voters around the world continue to get more information through digital platforms, political campaigns are moving increasingly online. Many social media platforms allow campaigns and advertisers to micro-target audiences at scale and with unprecedented specificity. That ability to target audiences can make or break a campaign. However online political ads are less transparent and more difficult to monitor than traditional media advertising. In addition, political advertising tends to be poorly regulated.
The increased presence of electronic technologies in our daily lives has brought considerable and concrete benefits. We can communicate with friends, family and colleagues seamlessly through email, social media or messenger apps, send or receive money on our mobile devices, have access to a wealth of information, and conduct our work more efficiently and with fewer mistakes.